Brand Kit
Everything you need to write about PetsVivo and get it right: logos, colors, type, and the way we talk. Made for journalists, partners, and agencies covering pet-inclusive housing and hospitality.
Logos & mark
The wordmark and paw mark, ready to download, on every background we approve.
Colors & type
Our full palette and type, with exact hex values you can copy in a single click.
Voice & copy
How PetsVivo talks, plus the phrases we reach for and the ones we steer clear of.
Need something not covered here? Write to press@petsvivo.com.
The PetsVivo wordmark
Always use the supplied SVG, and never recreate or retype it. Keep clear space around the logo equal to the height of the P on every side.
On white
On warm neutral
On Eggplant
On Mustard
Paw mark only
Mark on Eggplant
Use the supplied SVG. Give it room to breathe. Switch to the white version on dark or eggplant backgrounds.
Retype it, change its colors, stretch it, rotate it, or drop it on a busy photo where it gets lost.
Brand palette
Eggplant is our primary, Mustard carries the calls to action, and Rose softens everything around them. Click any swatch to copy its hex. In product work, reference the token name rather than pasting a raw value.
Three typefaces, one system
All three load free from Google Fonts. Fredoka sets headings and display, Nunito handles body copy and UI, and Gochi Hand adds the occasional hand-written touch. Use that last one sparingly.
How PetsVivo talks
We write the way you would talk to a smart, busy GM. Warm and human, never stiff or clinical.
Pets and their people are guests, not problems. Copy should read like a welcome, not a policy.
A little wordplay is welcome. "Good boys and girls," "tails wagged," "fuss-free, promise." Keep it light, and never at the cost of being clear.
Back every claim with a real number or a real story. "Pet-friendly bookings jumped 40%" beats "bookings improved" every time.
Keep sentences short and words plain. Say one thing at a time. If a line needs a second read, rewrite it.
"One PetBox, One Positive Review." · "300+ happy properties." · "Get a sample box on your desk this week." · "For hotels that take pets seriously."
"Pet-centric solution ecosystem." · "Leverage our platform synergies." · "Disruptive hospitality paradigm." · Anything with "utilize" or "holistic".
Boilerplate & stats
Approved for press use. Check that the numbers are current before you publish, since we update them as they change.
"PetsVivo is the pet operating system for hotels and housing. We make the amenity boxes, pet profiles, and software that help properties attract, welcome, and keep pet parents. Today we work with more than 300 properties across the US and have wagged over 50,000 tails."
Ready to roll out the red carpet for paws?
Get a sample box on your desk this week. No commitment, just good boys and girls.
Book a demo →